Nigerian Musician and Songwriter, Daniel Benson who is popularly known by his stage name Buju has officially changed his stage name to BNXN pronounced as Benson.
Daniel Benso popularly known as Buju TYE is a talented Nigerian artiste, who has dropped a lot of hits songs last year, so he changed his name to BNXN (pronounced as Benson. Now you have to write what you think about the new stage name.
According to reports, the musician’s name change became necessary when he was mistaken for another Jamaican artist known as Buju Banton. With the help of a music video, BNXN stated his reasoning.
Daniel Benson, popularly known as “Buju” or “BujuToYourEars” is a Nigerian singer, songwriter, and producer. Although not much is known about the 24-year-old singer since he made his breakthrough in the Nigerian Music Industry back in 2018, he’s started to make waves in the music scene ever since the start of this year.
His recent release of “Finesse”, which has become very popular, is evidence of what is expected from the young talented singer.
To avoid additional confusion with the brand essence and trade name in the music area, particularly with the iconic Buju Banton, he has opted to use his legal name “Benson,” which will be spelled as “BNXN” as previously mentioned.
Buju’s audience has also expanded due to the internet and social media streaming, which has turned the globe into a global village, and you can see that the demographic that he truly consumes music in this digital era.
The majority of them are under the age of 30, implying that Buju’s primary audience is very young and scattered across the internet, implying that Buju himself has become an internationally known face right now, it means that the name that he carries is not just his name anymore that means that there are a lot of things that say.
What Are My Thoughts on the Name Change From “BUJU” to “BNXN”? Is It a Smart Move or a Misplaced Priority?
For me, I don’t think it will impact his fame. As earlier also, many singers have had to change their stage identities over the years.
One of the reasons is generally an initiative to differentiate their identity from the others or to keep an identity that resonates with where the brand is at the time which is a sort of rebranding.
Or, in the instance of Kizz Daniel, a result of a dispute with his record label. We’ve also seen people come up with bizarre and unusual stage names to gain attention in whatever way they can.
Buju’s new name, BNXN, should have little or no negative impact on his career, given that numerous great singers have gone through the same process without any skin pain.
These musicians have benefited from increased fame and privileges. Singers such as 2baba (2face), J Lo (Jennifer Lopez), Snoop Lion (Snoop Dogg), and, more recently, Big Wiz (Wizkid) have all gone by other names and employed them to promote themselves.
In the instance of Buju, BNXN gives his identity more specificity and clarity. He doesn’t have to compete with stars like Buju Banton for online recognition.
Except in Nigeria, where the algorithms provide true results depending on the nation the artist is from, fans of his prior stage name had to travel the additional mile to find his music online.
Even though he will be happy with the nickname “BNXN” which takes us back to his roots, it will take some time for his admirers to adjust.
Furthermore, many individuals, particularly Nigerians, have exhibited persistence in adjusting to new developments, particularly in the entertainment business. And it’s only natural that once individuals have gotten accustomed to something, changing it is tough.
Why does Buju rebrand To BNXN Professionally?
In this modern age, popular musicians always like their profile to be unique, and that has made them strive in their journey of popularity.
You can’t imagine two popular artists going by the same stage name. That’ll be confusing for young upcoming artists like BNXN whose aim is to topple not only Nigeria but the music world at large.
Musicians create not only to influence or spark their locality alone but other parts of the world. Now imagine Jamaicans being cut in between the two artists that will derail BNXN’s objective to also conquer that area with his records.
Many singers, both in Nigeria and overseas, have announced name changes throughout the years, but with each announcement, it is clear that the followers of these artists never accept the change and find it incredibly difficult to get used to the new nickname, even after many years have gone by.
For many, Stella Damascus will always remain Stella Damascus. It’s still Kiss Daniel for some, and 2face for others. Snoop Lion, too, barely made news for a few weeks and then faded away. In 2015, he had no choice but to turn back to Snoop Dogg.
Furthermore, as big as Big Wiz sounds, the majority of his followers and admirers will always remain Wizkid. Most streaming companies, such as Spotify and Apple Songs, will, however, allow artists to preserve their play counts and playlist placements for old music under a new name.
So, the best thing for Daniel Benson is simply to change from Buju to BNXN, to be different, just as his music records will remain different and unique from any other artist. And so to say, BNXN sounds pretty cool, because it’s an acronym that’ll make it easy for anyone within and outside Nigeria.
To summarize, it’s great that it’s just become Benson, but it’s going to take a while before people stop calling him Buju, and also it will be the time that he doesn’t need to introduce himself.
Those who have changed their names in the past, especially in the music industry, where it’s very difficult to alter your name and to host a show.
It is difficult at first, but they eventually get used to it. Buju is not the first and will not be the last person to change his or her name. This is as he strives to finish his quest for self-discovery and uniqueness.